Ground Support

“Soho can be pretty alienating with its too-cool-for-you attitude, but Ground Support is a welcome and surprising change of pace.”

“The interior is nice with lots of communal tables and a cute wood bench facing out the front window.”

“I didn't think I would find a luscious soy latte made with Intelligentsia beans outside of Los Angeles…”

Ground Support

Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Good for Kids: Yes
Good for Groups: Yes
Outdoor Seating: Yes
Caters: Yes
Good for Working: Yes
PokéStop Nearby: Yes

Price range.

$$ Price range $11-30

8 reviews

  1. Lovely coffee shop in SoHo – ambient lights shedding down from the glass window on the roof; a little nice yard where you can sit on a long bench under a beautiful tree (flowers blooming at the moment – see my picture!); super friendly staff!

    I ordered a black ice tea ($3). The flavor is great. A great refreshment after couple hours of shopping in SoHo.

    Their cups are super cute if you are ordering hot coffee.

  2. I go here specifically for the hot chocolate…that and the very friendly staff; unusual in Soho. I don't know who others have encountered (since I see that others haven't had good service), but I was waited on by an especially nice guy. Will be back!

  3. I've been here a few times and I love making a stop here when I'm shopping in soho. I typically order the almond milk latte, a great drink when you want something creamy (but not overly creamy). They are quite busy at times but they have communal tables, tree stumps, and benches you can sit on. While I see a lot of people doing their work here (free wifi!), they do get a bit crowded and it can be hard to find a seat. I like ground support as a to-go place when I'm on the go but not so much as a place to rewind and relax.

    P.S. They have pastries and cookies situated right in front of you when you enter. To the left of you is a chalkboard with sandwiches & salads they have available for the day.

  4. Seating's a bit tight, but it's all part of the Soho experience. I have to consider my hairstyle for a beat prior to entry, but I need to consider my hairstyle a bit more in general. Almond Milk Latte is a staple. Creature of habit. Not bad sitting shoulder to shoulder with a bunch of beautiful people.

  5. It's a good cafe but not like the "best" I've ever been. The setting is a little loud, the food options is mediocre and typical of a cafe.  
    My hotel was close to this cafe and I needed something quick before I left for the airport.  There were good reviews and great star ratings.  They do make a beautiful latte.  Good but nothing spectacular.  I also grabbed a bagel with cream cheese.  The options for food was quite limiting to lunch sandwiches and pastries.  i'm a savory breakfast person so bakery goods was not an option for me.  It is also breakfast time, so I wasn't looking for a full sandwich.  The only option that I had was bagel.  The girl at the register wasn't very helpful either.  She was impatient, and short.  I had asked a couple of questions about breakfast options, and her answers were 'yes' and 'no.'  I had better service at a walk up cart than I did at this place and that was another disappointing factor to my experience here.

  6. Great little coffee shop with enough space to snag a seat and settle in. I went during a weeknight.

    I had a sandwich (I can't remember which one) and it was really amazing.

    I also think it is cool to sit next to someone you don't know at one of the long cafeteria like tables because I think you could meet someone really cool. Although getting into and out of the seats is a little cumbersome.

  7. It's the best café in the Soho neighborhood because there is really no other coffee shop around. Sometimes you just need a place to sit and read or people watch and I find Ground Support to be the perfect spot for those activities. I'm sure you can do the same at the Starbucks on Spring Street but the people there are just not as pretty or as interesting. West Broadway is like a runway for all the stylish and oddities of New Yorkers. As for their coffee, they hit the spot. Not sure which brand of beans they use but it is smooth and strong. Just the way I like it. The big complainer is probably the space because a lot of people do just lounge around the seating area without purchasing a drink or something to eat. It does get annoying esp for paying customers.

  8. Too crowded on a Saturday afternoon! However their coffee choices were pretty impressive, and they do provide free wifi (that really works well).

    Both the cappuccino and chai latte were well executed; and I love their cute coffee cups!

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West Broadway 399
New York 10012 NY US
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Monday, 7:00 am - 8:00 pm
Tuesday, 7:00 am - 8:00 pm
Wednesday, 7:00 am - 8:00 pm
Thursday, 7:00 am - 8:00 pm
Friday, 7:00 am - 8:00 pm
Saturday, 8:00 am - 8:00 pm
Sunday, 8:00 am - 8:00 pm