The Counter

“We take all our out-of-town friends here when they're staying in Manhattan or near Times Square.”

“They even have a gluten free bun option which Is hard to come by at burger joints.”

“We both got build your own burgers with custom toppings, in the smallest sizes available (which was more than enough!).”

The Counter

Delivery: Yes
Take-out: Yes
Accepts Credit Cards: Yes
Bike Parking: Yes
Wheelchair Accessible: Yes
Good for Kids: Yes
Good for Groups: Yes
Has TV: Yes
Waiter Service: Yes
Caters: Yes
PokéStop Nearby: Yes

Price range.

$$ Price range $11-30

8 reviews

  1. I had just eaten at the PHX location when I was in NYC for work the next week. I saw it and thought oh ya so went when my program finished.  It was about 10:30pm, but still pretty busy.  Not badly priced for NYC.  I sat at the bar as a single, the service was meh, the food was good . . . I ordered a sauce trio, but only got two and the burger (turkey) was very charbroiled.  If you are looking for a good burger at a decent price close to Times Sq go here.  One day I will try the adult shakes. Enjoy!

  2. While I was completely overwhelmed by the amount of options, I decided any combination would be great, and I was absolutely right. We had a table of 8, and got seated and served in a very timely manner. Everyone's burger had its own great version. The sweet potato fries- you have to get them. Also, if you are feeling dessert, you HAVE to order a shake- you get three ingredients. (Go with brownie cookie caramel)

  3. The counter burger is definitely the way to go here, even though the red eye was pretty good with the sweet siracha sauce and egg on top.
    Fries were delicious!!! I wish the actual meat of the burger had better flavor.

    The service was great, everyone was so sweet, pleasant, and attentive.
    Overall everything is a bit overpriced due to the location, but a good meal and experience.

    If for some reason you find yourself in the middle of Times Square which is basically hell, this is a good place to sit back and enjoy a burger with some tourists from all over the world.

  4. Best burger I have ever had for sure !

    We spent a few days in NYC and had to stop by The Counter after hearing so many good things about it. So Worth it !
    The weather was super bad so we spent quite a while in there, the people were super nice. Our waitress was sweet and gave us good advice on what to try according to what we wanted.

    We had onion rings as a starter, super good but it was wayyyy to much :p Lukily we shared !
    We then had a burger each, I took the one with chili con carne in it. Amazing but again, such a big burger !
    We couldn't take a desert but the milkshakes sure looked good !

    The price was pretty high but the food was great, the restaurant is on Time Square so super easy to find.
    Don't miss it if you happen to pass by !

  5. Don't know about all those giving this little joint subpar reviews, and don't really care, as I have to say during my visit here last night in the tourist hell hole known as Times Square I kind of enjoyed my meal at The Counter.

    Quick, courteous, and friendly service.

    Clean and nicely air conditioned.

    Small area with plenty of seating crammed in and some counter spots by the bar, but doable overall. The high ceilings, large windows, and modern decor make it a chill looking spot.

    Many options on the menu to build your own burger, have a salad bowl, try different dressings, mix and match, and there is even a decent beer list. Shakes, floats, malts, and even boozy shakes offered. Guy standing outside with coupons for a small order of shoestring fries for free was a nice perk too.

    The veggie burger here was pretty solid. Had the option to place it on an Asian Veggie salad with a grilled pineapple on top. Really good choice if eating healthy, or if doing the vegan thing. Had some ginger soy vinaigrette and overall it was a tasty meal.

    Considering it's in Times Square the food prices are acceptable, but be aware of the overinflated costs for a beer here. Can of Shiner at $8.50? Ouch! Next time I'll get a Diet Coke. Still, I would come back here again if in the area as it's a nice option to have for some decent quick and healthier eats.

  6. I have been to the counter in LA and decided to try this location as I work close by. The food basically tastes the same but the customer service is really lacking here. The servers seem inattentive and distracted.

  7. The Counter is a good spot to keep in mind when in Times Square and looking for food that isn't a chain (I'm looking at you, Olive Garden).

    We had just finished with an event at Bryant Park and wanted something quick and easy in the area. Outside there was an employee handing out vouchers for free fries. Inside is a relatively narrow spot, setup much like a diner, with a menu full of burger and burger salad options. Here's the fun part. You can either order a salad that they automatically pair with either a turkey, beef, or veggie burger. There is also a clipboard where you can pick and choose what you want. The Mediterranean salad is delicious! Greens with veggies, feta, and a turkey burger thrown on top. Very filling and very good. The fries are just okay but they were free so can't complain.

    The only reason I knocked off a star is because a can of Shiner is $8.50. That right there brings you back to reality and gives a gentle reminder that you are still in Times Square, surrounded by tourists and Applebee's, and Elmo wanting to give you a lap dance. Otherwise, this is a solid spot if you need to escape the bright lights and annoying tourists for a bit.

  8. I gave it 3 stars for the good food and the people watching views. However, the wait was waaaaaaaaay to long. After we were seated we had to wait over 20 minutes before our orders were taken. It appears the waitresses was laughing and giggling in the corner instead of taking our orders. There was one or two waitresses that appeared to be doing their jobs however my waitress was not concerned with her customers.

    I dont recommend if you have less than 1.5 hours for lunch.

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Monday, 11:00 am - 11:00 pm
Tuesday, 11:00 am - 11:00 pm
Wednesday, 11:00 am - 11:00 pm
Thursday, 11:00 am - 1:00 am
Friday, 11:00 am - 1:00 am
Saturday, 11:00 am - 1:00 am
Sunday, 11:00 am - 11:00 pm